To become a preferred manufacturer and distributor of brand Vehicles by securing 25% market share of east Africa by 2025.
To provide Imported and locally assembled busses, trucks, automobiles together with dependable after sales services and export locally produced products to the international market to ensure maximum customer satisfaction thereby create wealth to the shareholders.
- Customer focus
- Innovation and creativity
- Quality first
- Legal/ethical business practice
- Team work
- Continuous improvement
- Result Orientedness
- Social and environmental responsibility